HT Syndication
New Delhi [India], February 13: India’s first fashion-forward brand, Cover Story bringing the best of global trends to the forefront, has now found a new home in Gurgaon.
Cover Story 2.0 is designed to offer a seamless and customer-centric shopping experience. The new store creates an intimate store ambience with a warm, neutral palette accented by elegant rose gold touches. The luxurious yet easy-to-navigate layout ensures that customers can explore curated collections effortlessly.
The Coverstory store presents a wide array of fashion-forward collections inspired by international catwalk trends and designed in London. Cover Story 2.0 is structured into distinct sections to cater to diverse wardrobe needs such as Occasion Wear – Glamorous sequined dresses, chic co-ords, flowy maxi gowns, and structured silhouettes perfect for celebrations and special events. Work Wear – Sophisticated blazers, sleek trousers, and midi dresses designed for the modern professional. New In Collection – The latest seasonal trends are updated weekly to keep shoppers ahead in fashion and an Accessories Section – Handbags and statement jewellery to complete every outfit with finesse.
Here, new collections are introduced weekly, ensuring a constant flow of fresh styles. Keeping the store’s collection up-to-date and aligned with both global fashion trends and seasonal updates, this regular influx of new styles ensures that shoppers always have something exciting to explore.
Providing patrons with a personalised and interactive shopping experience, as the store carries exciting elements like an Engagement Wall – A dedicated space for customers to capture and share their fashion moments, Personal Styling Services – Fashion experts available for one-on-one styling sessions, Exclusive In-Store Events – Seasonal previews, styling workshops, and curated fashion experiences and Customization Options – Select garments can be tailored for a personalized fit.
The collections at Cover Story 2.0 ensure a perfect fit for every shopper. The sizes typically range from XS to XL, catering to various body types. Some styles, especially in workwear and occasion wear, may also include XXS and XXL options. The store provides personalized size assistance, and if a desired size is unavailable, customers can request home delivery from other outlets.
Cover Story 2.0 is not just about a new retail space but a vision for growth. The brand plans to expand across major Indian cities, strengthen its presence in department stores, and double its footprint in the next two years.
With a blend of global fashion sensibilities and local relevance, Cover Story continues to redefine contemporary fashion for the modern Indian woman.
About Cover Story: Bringing the latest global trends to the forefront of Indian fashion, Cover Story offers a seamless and customer-centric shopping experience. Designed in London and inspired by international catwalks, our curated collections blend elegance with contemporary style. With new arrivals every week, Cover Story caters to every wardrobe need–from glamorous occasion wear and sophisticated workwear to seasonal must-haves and statement accessories. Step into the future of fashion with Cover Story 2.0.
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